Food & Drink
Kopparberg has just released a new Dark Fruits flavoured rum
Take my money!!
Kopparberg is saving the year with a Dark Fruits flavoured Rum and it’s on the shelves in Tesco now.
Earlier this year, Kopparberg announced the news of a Cherry flavoured Rum that was released exclusively to Asda in cans and bottles.
Now they’ve gone one step further and released the fan-favourite cider flavour as a rum, and they are collaborating with Kojey Radical for the launch.
The bottles will set you back just £20 (RRP) for a 37.5% ABV rum.
The rum has a blackberry and blackcurrant flavour and is described as being ‘infused with a smooth blend of blackcurrant and blackberry flavours’ that showcases ‘the brand’s flavour expertise’.
Sounds delicious!
It’s best enjoyed over ice or mixed with cola and a slice of lime classic Cuba Libra style!
It’s not the first step into different drinks for the chain, creating Hard Seltzers earlier this year.
Rob Salvesen, the head of marketing at Kopparberg, said: “Following the success of our Cherry Spiced Rum launch earlier this year, our new Dark Fruit variant allows existing and new Kopparberg Rum fans to discover a new way to enjoy the bold fruit flavours the brand is famous for.
“We are always looking for new ways to engage our customers and introduce the brand to new audiences – we were thrilled with the reception our fans had to our cherry variant, and the bold flavours of blackberry and blackcurrant and rum felt like a natural fit.
“Our partnership with Kojey Radical highlights the importance of supporting the night-time economy and late-night event spaces, now more than ever.
“We’re delighted to offer our support to the Music Venue Trust at this crucial time and look forward to a time soon when we can all enjoy live music together again.”